Analyzing Ekphrastic Poetry Assignment Flashcard

Analyzing Ekphrastic Poetry Assignment

Repent Harlequin essays

Repent Harlequin essays Repent, Harlequin! Said the Ticktockman The story, Repent, Harlequin! Said the Ticktockman, by Harlan Ellison illustrates a futuristic society governed by time. In 2389, when the story takes place, man has become so obsessed with punctuality, that if one does not posses this quality, he can be punished by death. Those who become heroes and strive to save the world from destruction by the clock become enemies by the world because they are non-conformists. This is the case for Everett C. Marm, or better known as the Harlequin, who tries in vain to transform the unacceptability of the regulations. Harlan Ellison introduces to us the idea of serving society in various forms. The reader sees that many in society have transformed into that which society believes. There are many ways in which people respond to society, some follow without question and others do what they feel is right, despite the consequences. Ellison uses specific examples of imagery, diction, and characterization to illustrate the importance of refor m in society. Ellison used imagery to display the Harlequins rebellion as well as the societies actions and thoughts. In illustrating the robot-like lives of his society, Ellison wrote, He could hear the metronomic, left-right-left of the 2:47 shift, entering the Timkin roller-bearing plant in their sneakers... he heard the right-left-right of the 5:00 AM formation, going home. This quote shows the punctuality of the people, as well as the organization of the strict society they live. The shift was not 2:45, but rather exactly 2:47, not sooner or later. In addition, the workers that were arriving took steps left-right-left whereas the ones going home walked right-left-right. This allegorizes exactly how over-organized society was. There was so much control over the people that they no longer did what they wanted to, or ...

The Future of Merit and the Civil Service System Essay

The Future of Merit and the Civil Service System - Essay Example Illustratively, Condrey & Battaglio (2007) argued that in past few years, the principles related with merit in practice have been altered in the US civil service system. Nevertheless, irrespective of all the changes observed, the meritocratic idealism in the system remains to be a noteworthy aspect, especially when focusing on efficient decision making criteria in the Human Resources Management (HRM) dimension (Condrey & Battaglio, 2007). In contradiction of these notions, Ingraham (2006) reveals a sense of skepticism to the viability of the principles as well as the practices related with merit in modern civil services system. Asserting various issues or challenges in relation to determine the future of merit in the civil service system, Ingraham (2006) argues with respect to underdeveloped governmental performance as linked with the reform of civil services, particularly with performances and diminished democratic responsibilities for the same. With this concern, the essay intends to compare the arguments postulated in the two articles of Ingraham (2006) and Condrey & Battaglio (2007) emphasizing the significance of a meritocratic civil service system in the modern US context. ... In precise, the arguments of this essay will be based on the following themes, which will further act as a base for its framework. The central point of debate in the two articles concerning the significance of merit in the reformed civil services system of the US Socio-political implications of the inferences drawn and their reliability Summative lessons obtainable from the articles Brief summary of the central point of debate in the two articles â€Å"A Return to Spoils? Revisiting Radical Civil Service Reform in the United States† The major points argued in the article titled, â€Å"A Return to Spoils? Revisiting Radical Civil Service Reform in the United States†, emphasize that the prime objectives of civil service reform in the US exhibit deep significance in the political smoothness and economic prosperity of the nation. Therefore, with the gradual and continuous reforms in the civil services dimension, as the merit based personnel management trend became faded, th e economy also had to suffer various mayhems, mostly in the form of socio-political conflicts. As stated by Condrey & Battaglio (2007), the target of civil service reform in the US, since its commencement has been to enhance efficiency in the HRM practices by making the managerial authority much stronger and transparent at the same time. For example, the initiative taken by Brownlow Commission in the year 1937 in introducing an effective management-oriented system in public personnel administration was aimed to deliver greater control to the management concerning personnel management in companies. However, focusing on the recent reforms in the US civil services system

Fiji Essay Example | Topics and Well Written Essays - 1500 words

Fiji - Essay Example (Source: http://www.statsfiji.gov.fj/). There is data available to show the population of Fiji in 2013 and how it relates to the total World Average. The Population of world averages at about 7,137 million people and to this number, Fiji adds about 0.9 million which is the total population of the republic. The projected population of Fiji is within the range of 1.1 million while the projected population statistics of the world is marked at about 9,727 million. According to this data, details show that the Crude Birth Rate is 21 in Fiji; it is higher than the world average. This would mean that more people get born as compared to the projected demographics. The total rate of fertility is recorded at 2.6 in Fiji that is a slight difference from the figure projected in average across the world at 2.5. This would mean that many more people are to be born because the crude birth rate and death rate are one point higher than the world average. Fiji, as a country is not fully developed and so it can be considered as a developing country. The proof of this is that the TFR (total fertility rate) of Fiji at the range of 2.6 which is somehow close to the world TFR and this makes Fiji one of the greatest reflections of the general rates of population growth expected from the entire world. The economy of this developing country is, however, still not fully developed because it relies on the tertiary industry to help facilitate the development of the economy to the levels that can be said to compete with other developing or developed countries in the world. The data presented to support this fact comes from the International Merchandise Trade Statistics whereby they showed provisional data for October 2013 which showed that the total imports were at $447.6 million while the total exports were shown to stand at $228.7 million. When comparisons are made with

Reflection paper Research Example | Topics and Well Written Essays - 1000 words - 1

Reflection - Research Paper Example On the other side, the director did not try to make use of his individual freedom in the movie Lord of the Flies. In short, I consider the film Lord of the Flies as the visual version of the novel. This reflection paper is divided into three: human psychology, alienation and survival instinct, and struggle to gain ultimate power. Human psychology I like to visualize how I react when I happen to reach an uninhabited island. In the film, one can see that the director followed the novel, but provides ample importance to human psychology. For instance, the boys (say, military school cadets) like Ralph and Jack possess leadership quality. Ralph tries to make use of his leadership quality to help others and plans to escape from the island. But Jack makes of his leadership quality to intimidate others and to control them. The clash between Ralph and Jack divides the boys into two groups. One can see that cohesive feeling leads to unity in a diverse society. When we face a personal problem, our family members help us to solve the same. Within the context of the film, cohesive feeling helps the boys to survive. But some of the boys under Jack’s leadership exhibit their real character of savagery. On the other side, revolt against leadership is related to survival. ... In the film, Jack is not ready to use him leadership quality for the wellbeing of his followers. Instead, he tries to kill Ralph and his followers. So, the director makes use of the characters like Ralph and Jack to unveil the differences among human beings. Alienation and survival instinct If I happen to be in a far away Island, I will try my level best to survive. Then, I will consider the scope of escaping from the Island. One can see that survival is most important for an individual who is entrapped in a lonely island. In the film, the director portrays the boys’ attempt to survive in the island. The boys are military school cadets but they face alienation in the island because their motherland is far away. When we face the problem of alienation in the society, we react differently. For instance, some individuals will be ready to face the problem and some others will consider that their life is doomed. But some others will try to grab leadership. In the film, most of the b oys are ready to accept Ralphs’ leadership, because he is an inborn leader. The boys considered that Ralph can help the group to escape from the island. The survival instinct inherent in human beings is helpful to deal with critical conditions in life. But Jack considers Ralph as an enemy and tries to kill him. One can see that Jack’s aim was not to escape from the island, but to create his own kingdom in the island. He provides less importance to alienation and related issues. In the film, Ralph’s leadership proves to be unsuccessful because he fails to take apt decisions in critical conditions. On the other side, Jack exploits Ralph’s drawbacks and gains the confidence of the other members of the group. The struggle to gain ultimate power The fight between good and

An analysis of The Communist Manifesto

An analysis of The Communist Manifesto Karl Marx was born in the early 19th century in Germany, where he received his degree in law and philosophy. Shortly after completing university, with his ever growing anti-bourgeois sentiment (Zott, 2006) he found he could no longer believe in the German education system. He turned to journalism where he developed his radical ideas, ultimately he was forced out of Germany, and he soon enthused onto further developing his studies. Marx met his long life friend Fredrick Engels who both had published significant work that questioned the existing European socio-economic system. Fredrick himself observed firsthand the exploitation of blue collar workers under the ruling class in factories, as his father sent him to represent their family in its textile business. Upon meeting in 1844 both found common ground in one and others studies, they began to develop their intellectual partnership, and they came about writing The Communist Manifesto in 1848. Karl Marx is generally considered the pri me writer, though some would say it is difficult to underpin where Marx work begins and where Engels work ends. The political manuscript was written at a time of political upheaval, where they witnessed revolutions, coups and rebellions. Marx was present during the European revolutions of 1848 which started in France. Its 160th anniversary The Communist Manifesto is still relevant till this day, Marx and Engels principles and their ideas of capitalism resemble the restless, anxious and competitive world of 20th century global economy (Cohan, 2000). Economists and political scientists note how the manifesto recognized the unstoppable wealth-creating power of capitalism, and predicted it would conquer the world, and warned that this inevitable globalization of national economies and cultures would have divisive and painful consequences (Zott, 2006) which is indicative of the texts relevance. Summary of main ideas The central premise of The Communist Manifesto can be deduced from Marxs famous generalization The history of all hitherto existing societies is the history of class struggle (Marx and Engels,1848) in which essentially Marx is stating that class is the defining feature of the modern industrial society. While the modern society has sprouted from the ruins of feudal society this has not done away with the clash antagonisms.'(Marx and Engels, 1848) Marx is arguing that in the earlier periods society was arranged into complicated class structures such as in medieval times there were feudal lords, vassals, guild-masters, journeymen, apprentices and serfs. For Marx, he believed class struggle still exists but in this epoch modern class antagonism has become simplified into two classes, the bourgeoisie as the oppressor and proletariat as the oppressed who are in constant opposition to each other. The manifesto then goes on to state the characteristics of both classes, which is marked by an exploitative relationship between the bourgeoisie and the proletarians. The bourgeoisie are the product of several revolutions, the owners of the means of production who have gained momentum with the age of exploration. Marx describes the proletarians as a class of labourers, who live only so long as they find work, and who find work only so long as their labour increases capital (Marx and Engels,1848) proletarians are essentially reduced to becoming a commodity. Marx then proceeds to argue that the division of labour has exploited proletarians where they have been stripped of their identity due to the advent of extensive machinery and so man becomes an appendage of the machine. The workers are powerless to change their circumstance and as the repulsiveness of the work increases, the wage decreases. This system of oppression is sustained by institutions such as the education system (which i s part of the superstructure) which reinforces ruling class values. For example, the concept of a hidden curriculum (Blacks Academy, 2010) in educational establishments, whereby everything is designed to prepare students for the future status as a powerless worker. The education institution is designed to benefit the bourgeoisie and uphold the capitalist system, i.e. the hidden curriculum. Marx then discusses how the development of the industry has increased the proletarians strength, the growing competition among the bourgeois, and the resulting commercial crises, make the wages of the workers ever more fluctuating (Marx and Engels 1848). As theres more of them they are strong enough to unite and voice their struggles over reduced wages. By forming trade unions they stick together to demand to keep up the rate of wages. Marx further argues the larger the union the bigger chance of them changing the system workers are victorious. Although their struggle for equality doesnt lie in the short term effect; it lies in the ever-expanding union of the workers. However, the bourgeoisie try to split the proletarians so they are not united and cannot revolt, as a revolution is the only way in which their circumstances can be changed. This can be substantiated by the fact that Marx says continually being upset by competition between the workers. Marx also describes the process of domination, in that to oppress a class, certain conditions of its slavish existence need to exist, and the essential condition for the existence, and for the sway of the bourgeois class, is the formation and augmentation of capital. (Marx and Engels, 1848) Criticisms The fall of the bourgeoisie and the victory of the proletariat are equally inevitable (Marx and Engels, 1848). Despite Marx and Engels principles and ideas that the proletarians will overthrow the bourgeoisie, a century on and yet workers in the UK and other industrial societies have not eradicate and revolted against capitalism. Ralf Dahrendorfs studies point out why the Marxist revolution hasnt come about over the 20th century. In 1959 Dahrendorf pointed out four reasons why. The first one was The fragmentation of the capitalist class (Dahrendorf: 2005) he suggested that previously the means of productions would typically be owned privately by families, now in the 20th century companies and property are greatly owned by stockholders. Secondly, white collar work and a rising standard of living (Dahrendorf, 2005) has transformed Marxs industrial proletariat. Workers in Marxs time laboured either on farms or in factories. They had blue collar or manual occupations; lower standing jobs involving mostly physical labour. Today they hold white collar occupation, higher-prestige work involving mostly mental activity for instance job roles of such; sales, management, and bureaucratic organisations. However, they still perform monotonous tasks like the industrial workers in Marx time, but evidence indicates that these workers see their positions higher than those of their grandparents who led blue collars lifestyles. Thirdly, a more extensive worker organisation ex ists in which workers have organisational strengths, which they were deficient in a century ago. They have Trade unions where they come together and make demands backed with intimidation of working to rule and the relationship between labour and management are usually institutionalised and peaceful. Finally, more extensive legal protections have been more supportive to protect workers rights and has given workers better access to the courts. Dahrendorf also states that regardless of persistent stratification, many societies have smoothed out some of capitalisms rough edges-and social conflict today maybe less intense than it was a century ago. (Dahrendorf, 2005) Whats more, he argues that despite Marx having witnessed the augmentation of the mass press in his time, however he could hardly have predicted what a major impact media forms would have on us. The Growth of music, mass film, and mediated society has allowed us to amuse ourselves to death and become media-saturated with entertainment which has led people to lose their critical edge for thinking about the nature of their class positions. (Postman, 1986) Max Weber also criticised some of Marxs ideas. In particular, he considered Marxs model of two social classes as too simple. Weber viewed social stratification as a more complex interplay of three district dimensions (Weber, 2005) the dimensions being; class, status and power. Marx believed that social status and power derived from economic position therefore he didnt find any reason to see it as district dimensions of social inequality. Weber opposed, as he recognised that stratification in industrial societies does have characteristically low status uniformity, individuals may have high rank on one dimension of society but a lesser position to another, for example, an bureaucratic official, may have power but in another dimension in society have little wealth. Analysis In spite of all the criticisms aimed at Marx and his work, the communist manifesto remains an extremely influential piece of literature and as a foundation for society. His ideas have lent inspiration to revolutions, coups and political systems, but sadly they have not been sustained, for example the collapse of the Union of Soviet Socialist Republics. The USSR was based on a communist system, yet it failed and capitalism moved into the vacuum. (BBC News, 2010)

The Mortuary Complex of King Zoser :: essays papers

The Mortuary Complex of King Zoser Around 2680 BC, a precedence was set for future Egyptian architecture, as well as over all architectural design. Only a short distance to the south of the previous burial mastabas of the first and second Egyptian dynasties, the Mortuary Complex of King Zoser was constructed. Lying atop a stretch of high ground at Saqqara overlooking the city of Memphis, this complex is believed to be the first of its time to utilize new techniques in Egyptian construction, and was by far the largest and most elaborate of any tombs built before it. Just as the burial sites before, King Zoser’s complex was built facing the Nile River to the east. A large rock wall surrounded the complex, measuring 550 by 275 meters, with the only noticeable entrance being at the southern part of the east face. When one enters the complex they then head north through the entry corridor. This hyperstyle hall is lined with two rows of half columns engaged to spur walls. These columns carry a stone ceiling cut to resemble rounded logs. After passing through a doubled number of columns at the end of the hall, one comes into a large court. This court is known as the Heb-sed court, and was presumably used for ceremonies. At the southwest corner of this court is a building of solid masonry, and to the north, in another separate court, is two temple buildings with columns carved to imitate the lotus and the papyrus plants. Just to the west of this court lay the stepped pyramid under which King Zoser’s body lay in a granite sarcophag us. This sarcophagus was originally topped with a simple stone mastaba, but was then enlarged three times. This stepped pyramid was then enlarged to the north and the west, making its final size consisting of six stages standing at 204 feet tall. The stepped pyramid concealing the burial chamber was consistent with previous burial sites however, none before had been as extravagant and contained as many additional structures as King Zoser’s complex. The man regarded with designing this structure, Imhotep, is also considered the first known architect. The evidence found at Zoser’s complex suggests that architects held a higher place in society among the wealthy and educated Egyptians. This differed from early Mesopotamian society where the kings took credit for their burial site constructions, hence the reason for no evidence of who designed the previous structures.

Human Behavior Essay

Human behavior can negatively or positively affect the environment. Environmental settings such as pollution, crowding, heat, or noise may be a source of that can negatively impact the environmental quality, conditions. The environment can be positively impacted by structures, green areas or health facilities. There are simple solutions that can help in getting started with these efforts. Explain how environmental cues shape behavior and provide at least one example Environmental cues are the normal elements that the general public does not control. For this reason, individuals are required to obey the rules with regard to the environmental cues. Examples would be the environmental cues such as sustenance accessibility and high temperature fluctuations commonly upset the nourishing routines of wildlife. A grocery store, as another example can has been sensibly designed to give the experience to take full advantage of the amount of money you will spend by the time you walk out. This i ncludes fundamentals like inserting necessities such as milk and eggs on the furthest side from the entry so you have to walk through additional lanes to get there, placing foods with kid appeal on lower shelves so they can see and request it, as well as placing impulse objects by the cash registers to get your attention while waiting in line. Even the smell drifting from the bakery has been intended to increase the amount of items in your shopping cart. The human mind typically takes part in certain actions centered on the familiar environmental cues and patterns. If people gather in an environment where the use of drugs is rampant, this means that majority of the population will take on to this behavior without bearing in mind the harmful effects that their acts could have in the long run. This means that human beings have a part of planting something in the environment that can generate change and reduce the negative effects that are currently experienced. A good model would be  implementation of a practice to make use of decomposable bags for grocery shopping as a replacement for the disposable plastics. This is because the plastics ordinarily have harmful effects on the environment in several ways. People typically do not dispose of the correctly and they have the potential of being a health risk to animals if they happen to swallow them while eating. The implementation of this method will influence the environment positively in the long run because the behaviors of people will change accordingly. Evaluate how behavior can be modified to support sustainability and how this can limit a negative impact on the environment Behavior can be modified for example in our daily activities. Most people wake up in the more and brush their teeth as well as shower. Both of these activities require using water. Instead of letting the water run constantly while engaging in these activities a person can turn the water off while brushing and only use as needed or when showering rinse with the water to get wet then turn off while lathering up and back onto rinse off. This will all lessen the time the water is being used for less waste. When grocery shopping a person can elect to use either paper or their own environmentally safe bags for shopping. Sometimes a person tends to utilize their car out of habit and convenience. Instead of driving to the corner store a person may elect to walk or ride a bicycle. This in turn will reduce the amount of pollutants released in the air, also affording exercise for the individual. Describe how social norms influence behavior and beliefs about the environment Social norms affect t he method in which people conduct themselves, depending on the communal experiences and what the society expects of them. With the current generation nonetheless, these social norms have been washed away in many communities and this has had a very negative impact on the environment as well as the society at large. For instance, smoking was strictly prohibited for students and other younger generations. This is currently not the case as campus students are leading in smoking. This on the other hand has impacted the environment in a negative manner. Smoking on campus is still a problem and imposes a health risk for students and negative environmental impacts. There is a need to protect students, faculty and staff from exposure to second hand smoke on college campuses and create anticipation that this living and working environment be smoke free.  The argument that a person who smokes in the campus exposes the other nonsmokers to second hand smoke, something which can have negative effects to both their health. There are policies that can be implemented in campus to lessening the rate of smoking and chan ge the current attitudes of students towards this act. This is actually proven from the findings that students who study in areas where smoking is prohibited do not smoke at all in their entire lives. Smoking on campus has become widespread in spite of the health and environmental effects that are connected with this act. This is something that is raising voices of many advocates and particularly because of the negative effects that are connected with it. The worst part is that the people who do not smoke are also affected from the discharged smoke. It is consequently significant to come up with guidelines that will help in removing this act. This is the only way in which the environment will be kept and the health effects connected with smoking with diminish considerably. Identify at least two possible solutions that could successfully change behavior and habits in order to lessen negative environmental impact There are several possible solutions to possibly change the behaviors and habits that negatively affect the environment. The option of utilizing public transportation in turns reduces the fact of at least one extra vehicle being on the road that will cause pollution. Once people get rid of the negative associations that come with using public transportation. Another method would be to use energy efficient appliances. An individual can start off by replacing all the light bulbs in the house with energy efficient ones. Also replacing appliances to conserve the environment over a period of time. There are many things that individuals can do on a daily basis to positively impact the environment. It may be easier to start out in small steps maybe within the individual household, then work towards others on the outside. Any step or effort made is a positive step in the right direction. Changing the behavior and effects on the environment takes the work of all individuals that share this Earth. One person can only make so much of a difference. References Festinger, L. (2009). An Introduction to the Theory of Dissonance Vergragt, P. (2006). How Technology Could Contribute to a Sustainable World. Vries, H.  D., Backbier, E., Kok, G. and Dijkstra, M. (2006), The Impact of Social Influences in the Context of Attitude, Self-Efficacy, Intention, and Previous Behavior as Predictors of Smoking Onset. Journal of Applied Social Psychology

Rexona-It Wont Let You Down. Essay Example

Rexona Rexona-It Wont Let You Down. Essay Rexona-It Wont Let You Down. Essay INTRODUCTION My chosen product category is personal care product and the specific brand chosen within that category is Rexona deodorant which eliminates bad body odors. Rexona is a deodorant brand manufactured by Anglo Dutch Company, Unilever. It was developed in 1908 by an Australian pharmacist and his wife. Currently, Rexona has at least 8 lines of deodorant. Each line features a specific quality sought in deodorants. With Rexonas unique body-responsive technology, which releases extra protection as needed, it’s known that this deodorant ‘wont let you down’. Rexona is now one of the most preferred deodorants in the local market due to its effective and efficient marketing mix strategies. One of the major marketing mix strategies is the aggressive promotional mix activities performed by Rexona. Each promotional mix had been undertaken by Rexona in assuring its success in the industry. Rexona did their promotion steps through Advertising, Sales Promotion, Public Relations, Personal Selling and Direct Marketing. However, in completing this assignment, two out of the five promotional mix or tools will be explained in detailed which are the Advertising and Public Relations promotion mix activity. Advertising is any paid form of media communication which includes print ads in magazines, trade journals and newspapers, radio and TV announcements, Web-based visibility-building, and billboards. Through advertising, Rexona publish few TV advertisement, commercials and announcement. Public Relations activities promote a positive image, generate publicity and foster goodwill with the intent of increasing sales. Generating favorable media coverage, hosting special events and sponsoring charitable campaigns are examples of public relations activities undertaken by Rexona. QUESTIONS 1. Describe the content of the ads in terms of message, visual or picture, and sound (if any) (10 marks). The message which the advertisement tries to deliver to it’s audience is that when one has bad body odors, it automatically spoils the environment as shown in the advertisement when all the three girls were having so much fun and suddenly one of them stinks, it stops all the fun and there’s nothing to be proud of being a fun spoiler. Another message from the advertisement is that it boosts the self confidence of a person. Before using Rexona, the girl with the body odors problem need to be persuaded to join the other two to dance but after eliminating the problem with Rexona Teens spray deodorant, she does not to be convinced anymore to join in the fun. This advertisement also sends a message of being happy and healthy teenagers who know how to take care of their body odors are the perfect kind of teenagers also the perfect attitude teenagers should posses. The picture in the advertisement are all very exciting with colorful paintings, settings and decorations which automatically sets the environment of actives teenagers who never dies out of idea to make their live as interesting as possible. Since this particular range of Rexona Teens were aimed on teenage girls, the visual are set to be as kinky as it can possibly be. In a way, the three beautiful girls used in the advertisement shows other viewers that no matter how beautiful or feminine one are, it’s alright to admit that one has body odors problem and find a solution towards the problem. Overall, the advertisement presents very attractive pictures and visuals which easily attract teenagers to stay quietly on the respective channel for the next thirty one seconds. The sound used in the advertisement are a very heart pumping, up to beat kind of music sang by the chicky girls, The Spice Girls title â€Å"If You Wanna Be My Lover†. This particular song totally pumps up the whole advertisement to be as enjoyable as it can possibly be. When the girls were having so much fun, the song shows the type of fun they were experiencing. However, when they smell something stinky, the song which was on the peak of its chorus suddenly stops like a dead end which gives viewers the feeling of dissatisfied with bad odors. When the commentator was talking about the product, the excitement in the song was once again played on thus it brings out the felling of relief for the viewers. 2. Describe the details of media used by the ad campaign (4 marks). The ad campaign used by Rexona is a TV commercial advertisement which was first shown on our local television on April 2007. This particular advertisement had also been shown several times on our local television that is TV3. Most of the time, this advertisement was played repeatedly in between the popular Indonesian drama titled ‘Bawang Merah, Bawang Putih’ which is schedule to every Monday to Thursday from 2. 30pm to 3. 30pm. The advertisement also was seen on TV3 during the ‘That’s So Raven’ show on every Friday at 5. 30pm showing on April 2007 and in between the ‘Lizzie Mc Quire’ show on every Saturday at 9. 00pm starting May 2007. 3. Describe in detail the target audience of the ad campaign (2 marks). The ad campaign is designed to aim and target the active teenagers who always find ways and means to boost their self confidence and self esteem in pursuing their daily life activities. It is also targeted to teenagers with body odors problem to help them solves their misery. The aim is also on young and chicky teenage girls who loves to pampered and feel good of themselves. 4. Discuss why you believe the ad would appeal to the target audience (7 marks). The first reason is on the approach of the advertisement towards its target audience which is the teenagers. The approached used by the advertising members are based on humors which totally clicked with the mind and thinking of teenagers. The advertisement was quiet hilarious that it will keep on playing in their mind thus creates awareness towards the products automatically. On the other hand, the young teenage girls used for the aid resembled beautiful, cheerful, happy, active and smart teenagers which also drives the teenage viewers to copy their doings and don’ts which indirectly gives the idea of to be as hip as they are one should be using Rexona Teens deodorant and not others. The excitement, enjoyment and the vibrant energy that is shown in the advertisement would be good enough to appeal to the teenagers. Drama slot such as ‘Bawang Merah, Bawang Putih’, the ‘Lizzie Mc Quire’ show and ‘That’s So Raven’ are mainly watched by teenagers. During these shows, most of the teenagers are in their most feminine mood and especially after watching all the girlish stuff, personal care product would be the first thing they could think of. Repeating the Rexona Teens advertisement during these types of teenagers genre sitcom is among the beat was to inform the target audience the existence of the product. The multimedia technology used in the advertisement is also appealing to the teenagers as it brings the advertisement to a new era and creates the felling of refreshment and up to date kind of satisfaction. With the video conferencing technology shown in the advertisement, it gives teenagers ideas of another activity that can be done to exhilarate the fun. Thus, whenever these teenagers plans to established their video on the net which most teenagers nowadays do, it gives them the idea of Rexona Teens advertisement. 5. Describe the promotion activity used (4 marks). You may attach any picture or details in the appendix. The promotion activity used by Rexona is public relations. With effective public relations, Rexona can increase sales through favorable, nonpaid media coverage and enhance their companys image. Rexona generate publicity through special events, sponsorships, and community activities. On July 2005, Rexona once again held the Rexona â€Å"No Sweat† Challenge and on that particular year the challenge was a team dance competition. The dance challenge will be translated into a 9 episode reality TV show. The Rexona â€Å"No Sweat Dance Challenge† program will be broadcasted at TV3 from 9th August 2007 onwards, on every Tuesday at 7pm. The dance team will get a chance to show off their dance talent on national TV watched by millions. Public relations build goodwill toward the business by raising Rexona Company’s profile in the public eye. Publicity is considered as free advertising. 6. Discuss the coordination between the advertisement and the promotion activity stated in Question 5 (8 marks). Both the advertising in the form of TV commercials and public relations through Rexona Ultimate Dance Challenge bring out the same message to the audience and the target market. Through effective public relation activities, Rexona manages to build a good name and reputation in the eyes of the society thus, with this strong idea of Rexona instilled in the mind of the society and the enhancement of advertising such as TV commercials, it creates a strong preference of Rexona products to the consumers. It can also be done the other way round which means through the effective advertising effort perform by Rexona and being boost up with the public relations activity tells the consumers the credibility of Rexona Company thus eliminates the skepticism of the society towards Rexona products. The advertisement on TV commercials and The Rexona Ultimate Dance Challenge is both targeted on the younger generation and to be more specifically on the teenagers who love to express their feelings through stuff like dancing and etc. The TV commercial intends to create the awareness and to inform the buyers the existence of the product and sometimes it is also through advertising that the buyer are influences to purchase Rexona product. However, nowadays, consumer are getting smarter and are not easily influenced by advertising strategies and techniques which are paid by the company themselves to promote their product thus, obviously the advertisement will promote the product without a single negative point. Hence, usually this is when other promotional mix activity plays their role indirectly in convincing consumers the reliability of Rexona’s product information as shown in advertisement through public relations. Strong public relations let it be in form of organizing events, sponsorship or community activity, the main objectives is to create the relationship with the society and in a way indirectly asking the society to accept Rexona product. Through organizing big events such as The Rexona Ultimate Dance Competition, Rexona shows the society the level and credibility of the company in organizing such an esteem event. Hence, it established a felling of confidence and loyalty by the consumers towards Rexona Company. Bibliography ?Rexona Ultimate Dance Challenge. Retrieved on 10th September 2008, from unilever. com. my/ourcompany/newsandmedia/pressreleases/rexona_Ultimatedancechallenge. asp ? Rexona Unilever. Retrieved on 10th September 2008, from nilever. com/ourbrands/personalcare/Rexona. asp ? How to Established A Promotional Mix. Retrieved on 10th September 2008, from esmalloffice. com/SBR_template. cfm? DocNumber=PL12_3600. htm ? Rexona. Retrieved on 10th September 2008, from http://en. wikipedia. org/wiki/Rexona ? Rexona Teens Bedroom. Retrieved on 10th September 2008, from youtube. com/watch? v=Sq_cUGG8bWE ? Malaysia Rexona Commercial. Retrieved on 10th September 2008, from youtube. com/watch? v=EJaoHJYU4mI

Signifigance of world war 2 in essays

Signifigance of world war 2 in essays Following several years of tension the Second World War came about in September 1939 following Germanys invasion of Poland and war declared on them by Britain and France. It was to become the most destructive war in history resulting in millions of deaths. With so much of the fighting taking place in Europe it was to have a profound affect on each of the countries on the continent. However the case of the Island of Ireland was to prove one of the most interesting. Since 1921 the Island had been divided into the Dominion Free Sate and the six counties of Northern Ireland retained under the union. As part of the United Kingdom, Northern Ireland immediately entered the war on the British side. From the beginning their Prime Minister, Craig insisted the Unionists Wished to play their part, stating in February 1940 We are the Kings men and we shall be with you till the end . The Free State Government did not share his view. As early as February 1939 De Valera had declared it was his intention to preserve our Neutrality in the event of war. Therefore when war became a reality both Dil and Senate agreed for the Free State to remain Neutral and an Emergency Powers Act was passed giving the Government total power to secure public safety. Neutrality could be considered proof of Independence and across the border too Craig was showing Unionist allegiance to Britain. Robert Fisk identifies this in his book In Time of War. Both parts of Ireland were seeking to define their opposing territorial status within the context of the greatest European conflict in modern times. The Free States position was aided by the return of the Treaty Ports form Britain in 1938. Without this Neutrality would have been difficult, if not impossible. De Valera was to ignore repeated British calls for their use. This stance served greatly to increase the im...

Cross-border Merger and Acquisitions, Ideal Currency, Impact of the Assignment

Cross-border Merger and Acquisitions, Ideal Currency, Impact of the Global Financial Crisis - Assignment Example By definition, mergers and acquisitions can be described as the purchase of a company’s ownership or part of its assets by another company. In other words, these types of transactions imply that existing assets are consolidated in a new shape. More often than not, the process of asset recombination occurs whenever corporate assets are not used in the best possible way (Depamphilis, 2013). Hence, the combination of two or more assets should be more valuable and worthwhile than the sum of its parts. The process of cross-border mergers and acquisitions can be organized into a logical sequence of steps that should be conducted in order to come up with a set of meaningful and feasible strategic alternatives (Evenett, 2003). There are common elements that are pertinent when undertaking cross-border mergers and acquisitions namely; identification and valuation, payment of the transaction, and post-acquisition management Vadapalii, 2007). The use of these elements was evident in the merger of British Petroleum and Amoco. This deal was considered to be among the largest cross-border mergers and acquisitions to be executed on American soil (Bruner, 2004). It all began with identification and valuation; whereby, the process of establishing the target market comes way before the identification of the target firm. If a firm would want to venture in a highly developed market, perhaps it would be prudent to go for public listed firms. Such firms are considered to have market structures that are well-defined as well as operational and financial data that are within the public domain (Kang, 2000).

The ANWR Oil Drilling Essay Example | Topics and Well Written Essays - 2250 words

The ANWR Oil Drilling - Essay Example Nevertheless, since this portion, called ‘1002 Area’ after the ANILCA section, has been considered as a probable source of oil and gas because of its proximity to the Mackenzie Delta, an area which has been found to have such resources by Canadians. In 1995, the two legislative bodies of the US government passed into law the Budget Act, which also includes an approval of the development of the ANWR 1002 Area. However, President Bill Clinton, under pressure from environmentalist groups, decided to veto it. Since then, the issue of further exploration and the possibility of extraction of oil and gas in the ANWR have become the subject of intense debates among environmentalist groups and proponents of petroleum and gas exploration. With the constant fluctuations and increases in the prices of crude oil in the world market, the increasing domestic demand for it, and the recurring peace and order problems in the Middle East, the debate on the issue has intensified even furthe r. The ANWR oil drilling issue has even reached the point that it has become an agenda for national elections. Both the Republicans and the Democrats have used their respective stand on this subject as part of their strategies in gathering political support for every electoral contest they participate. The Democrats have held the stand of opposing oil drilling in the area since President Clinton. (Douglas) On the other hand, the Republicans have been pushing for the opening of the 1002 Area for exploration and eventual extraction. However, the political noise generated by the debate on this issue between the Republicans and the Democrats have only blurred further the merits and demerits of oil drilling in the ANWR.